A lot of people have been asking me recently how I manage to get so many sponsored posts, especially on Instagram. So I’ve written this basic post divulging all of my secrets! I do the majority of my sponsored posts on Instagram. These are just guidelines on how to approach brands, and they have worked for me in the past.
- Follow the brand that you want to collaborate with on various social media platforms. Make sure that you know the brand well and are familiar with their products or services. Brands will be really impressed if you already know and love their products! You should interact with them on social media as well.
- When you are ready to contact them, you can find their email on their website. You may want to phone them, but I prefer not to. I often find that brands are more likely to respond if you email them, rather than using a contact form. Also, make sure you know who you are contacting. If you know the name of the PR firm or the blogger outreach individual then include their name to make it more personal. Basically, you need to do your research.
- If you don’t hear from them, it’s best to just leave it. Pestering them won’t achieve anything.
- If they respond positively, then that’s great! This is when should start negotiating with the brand. I find that it is best to charge for your services as a blogger or influencer. It is totally up to you. Consider the time it will take to create the post, and the audience that it will reach. I’ve had brands approach me for promotions in exchange for exposure, meaning that they would repost the posts that I create. Offers like these are not worthwhile, as I can’t pay bills in exposure. You can use websites such as sponsoredpostcalculator.com as a starting point for how much you should charge.
- Once an agreement has been made, clarify the details of the promotion. For example, UK influencers should make sure that the advertiser is aware that posts must be declared as adverts in accordance with ASA rules. Some brands might ask you not to declare the post as an advert – don’t do this. Made In Chelsea’s Louise Thompson recently got in trouble for this. Make sure you always stick to ASA rules.
- Once the post is created, you should send links to the brand to confirm that everything is ok. They may want to approve the post before it’s uploaded. You can invoice them once everything has been approved. If they are happy with your posts, it is likely that they will want to work with you again!